Definition : Sound mark

A sound mark is a unique and distinctive sound that is used to identify and distinguish the goods or services of a particular brand or company. It is a form of trademark that relies on audio elements rather than visual ones. Just like a logo or slogan, a sound mark can become synonymous with a brand and evoke strong associations and recognition among consumers. Examples of famous sound marks include the Intel jingle and the MGM lion’s roar. Sound marks are protected under trademark law and can be registered with the appropriate authorities to prevent others from using a similar sound to represent their own products or services.

Discover the Precise Definitions of Marketing Terms

Generic filters
Exact matches only
Search in title
Search in content
Search in excerpt