Definition : Sponsored lead

A sponsored lead refers to a potential customer or client who has been identified and targeted by a company through paid advertising or marketing efforts. This can include sponsored social media posts, sponsored search engine results, or sponsored content on websites. The goal of sponsored leads is to attract and engage potential customers in order to ultimately convert them into paying clients. These leads are often considered high-quality as they have shown interest in the company’s products or services through their engagement with the sponsored content.

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