SRI, or socially responsible investing, is a financial approach that considers not only the potential financial return of an investment, but also its impact on society and the environment. This method of investing takes into account ethical, social, and environmental factors, and seeks to support companies that align with the investor’s values and beliefs. SRI aims to promote sustainable and responsible business practices, while also generating positive financial outcomes. It allows individuals to use their investment dollars to make a positive impact on the world, while still achieving their financial goals.