A standing sales force refers to a team of dedicated and permanent sales representatives who are employed by a company to promote and sell their products or services. Unlike temporary or freelance salespeople, a standing sales force is a consistent and reliable resource for a company, as they are trained and knowledgeable about the company’s offerings and have a deep understanding of the market and customer needs. They are responsible for building and maintaining relationships with clients, identifying new sales opportunities, and driving revenue growth for the company. A standing sales force is an essential component of a company’s sales strategy, as they provide a consistent and professional presence in the market, ensuring long-term success and profitability.