A start-up pivot refers to the strategic decision made by a new business to shift its focus, direction, or business model in response to market feedback or changing circumstances. This shift can involve changes in product offerings, target market, revenue streams, or overall strategy, with the ultimate goal of achieving greater success and sustainability. Pivoting is a common practice among start-ups, allowing them to adapt and evolve in a dynamic business landscape and ultimately increase their chances of long-term success.