Definition : Statutory loyalty card

A statutory loyalty card is a membership card issued by a business or organization that is required by law to provide certain benefits or discounts to its members. These cards are typically used to reward customers for their loyalty and encourage repeat business. Unlike traditional loyalty cards, which are optional and can be revoked at any time, statutory loyalty cards are legally binding and must be honored by the issuing entity. They often come with additional perks such as exclusive access to sales or events, personalized discounts, and points-based reward systems. These cards not only benefit the consumer, but also serve as a marketing tool for businesses to retain and attract customers.

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