Definition : Stunt advertising

Stunt advertising is a bold and attention-grabbing marketing strategy that uses unconventional and often outrageous tactics to promote a product or service. It aims to create a buzz and generate buzzworthy content that captures the audience’s attention and leaves a lasting impression. This type of advertising often involves high-risk stunts, unexpected events, or controversial messages that push the boundaries and challenge traditional advertising norms. The goal of stunt advertising is to create a memorable and shareable experience that drives brand awareness and ultimately leads to increased sales.

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