Subliminal advertising refers to the practice of using subtle and often hidden messages or images in advertisements to influence the viewer’s subconscious mind without their conscious awareness. This type of advertising aims to bypass the viewer’s critical thinking and appeal directly to their emotions, desires, and fears, ultimately persuading them to make a purchase or take a certain action. While controversial, subliminal advertising has been used in various forms, such as embedding messages in images or playing them at a speed that is too fast for the conscious mind to register. However, its effectiveness and ethical implications are still a subject of debate.