Subscription-based e-commerce refers to a business model in which customers pay a recurring fee to access a company’s products or services on a regular basis. This can include physical goods, digital products, or services such as streaming platforms, meal delivery services, or beauty subscription boxes. Unlike traditional e-commerce, where customers make one-time purchases, subscription-based e-commerce offers a continuous and convenient experience for consumers, while providing a steady and predictable revenue stream for businesses. This model often includes personalized recommendations and the ability to customize subscriptions to fit individual needs, making it a popular choice for both consumers and companies in the modern digital landscape.