Surge pricing refers to the practice of increasing the price of a product or service during times of high demand. This strategy is commonly used by businesses, particularly in the transportation and hospitality industries, to maximize profits during peak periods. The surge in pricing is typically triggered by factors such as increased demand, limited availability, or special events. While it can be beneficial for businesses, surge pricing can also be frustrating for consumers who may have to pay significantly more for the same product or service. This pricing model has sparked debates about fairness and transparency, with some arguing that it takes advantage of consumers while others argue that it is a necessary tool for businesses to manage supply and demand.