Survey bias refers to the systematic error or distortion in the results of a survey due to the influence of certain factors that affect the responses of participants. These factors can include the wording of questions, the selection of participants, and the method of data collection. Survey bias can lead to inaccurate or misleading conclusions, as it skews the representation of the population being surveyed. It is important for researchers to be aware of and address potential biases in order to ensure the validity and reliability of survey results.