SWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats of a business, organization, or project. It involves identifying internal factors, such as resources and capabilities, as well as external factors, such as market trends and competition, to gain a comprehensive understanding of the current state and potential future outcomes. By conducting a SWOT Analysis, individuals and teams can make informed decisions and develop effective strategies to maximize strengths, address weaknesses, capitalize on opportunities, and mitigate threats. This process allows for a holistic assessment of a situation, providing valuable insights and guiding actions towards success.