SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats. It is a strategic planning tool used to analyze and evaluate the internal and external factors that can impact the success of a business, organization, or individual. By identifying and assessing these four elements, SWOT helps to identify areas of improvement, potential risks, and opportunities for growth. This comprehensive approach allows for a better understanding of the current state and future potential, enabling effective decision-making and planning. In short, SWOT is a powerful tool that helps to uncover insights and guide strategic actions towards achieving success.