Targeting by session refers to the practice of tailoring marketing efforts to specific online browsing sessions of potential customers. This approach involves analyzing a user’s behavior, interests, and preferences during a single session on a website or app, and using that information to deliver personalized content or advertisements. By targeting by session, businesses can effectively reach their target audience at the right time and place, increasing the chances of conversion and customer engagement. This method allows for a more efficient and targeted marketing strategy, ultimately leading to a higher return on investment.