Technical SEO, also known as technical search engine optimization, is the process of optimizing a website’s technical elements to improve its visibility and ranking on search engine results pages (SERPs). This includes optimizing website structure, coding, and server settings to ensure that search engines can easily crawl and index the site’s content. Technical SEO also involves implementing strategies to improve website speed, mobile responsiveness, and overall user experience. By focusing on the technical aspects of a website, technical SEO aims to make it easier for search engines to understand and rank the site’s content, ultimately leading to increased organic traffic and higher search engine rankings.