Territorial branding refers to the strategic process of creating and promoting a unique identity and image for a specific geographical location, such as a city, region, or country. This includes showcasing the distinctive characteristics, culture, and values of the territory in order to attract visitors, investors, and residents. Through effective territorial branding, a location can establish a strong reputation and differentiate itself from others, ultimately leading to economic growth and development. It involves a combination of marketing, communication, and place-making strategies to establish a strong sense of place and foster a positive perception of the territory among both locals and outsiders.