Territorial marketing, also known as place marketing or location marketing, is a strategic approach to promoting and enhancing the image and reputation of a specific geographic area. It involves the use of marketing techniques and tactics to attract visitors, businesses, and investors to a particular region, city, or country. This type of marketing focuses on highlighting the unique characteristics, assets, and opportunities of a specific location, in order to differentiate it from other places and create a competitive advantage. The ultimate goal of territorial marketing is to increase economic growth, tourism, and overall development in a specific area, while also fostering a sense of pride and belonging among its residents.