A title partner is a company or organization that has entered into a strategic partnership with another entity, typically in the world of sports or entertainment, to have their name prominently featured in the title of an event or production. This type of partnership is often sought after as a way to increase brand visibility and recognition, as well as to align with a specific audience or demographic. The title partner’s name is typically included in all marketing and promotional materials, and they may also have additional branding opportunities throughout the event or production. This type of partnership is mutually beneficial, as it allows the title partner to gain exposure and the event or production to receive financial support.