A title tag, also known as a meta title, is a short and concise description of a webpage’s content that appears in the search engine results page (SERP). It is an HTML element that provides a brief summary of the webpage’s topic and helps users understand what the page is about before clicking on it. A well-crafted title tag not only improves the visibility and ranking of a webpage but also entices users to click through to the website. It is an essential component of search engine optimization (SEO) and plays a crucial role in driving organic traffic to a website. A good title tag should accurately reflect the content of the webpage, contain relevant keywords, and be compelling enough to capture the attention of potential visitors. In short, a title tag is like a book cover that gives a glimpse of what’s inside and entices readers to explore further.