The term ‘top of mind’ refers to the state of being at the forefront of one’s thoughts or awareness. It is the first thing that comes to mind when thinking about a particular topic or subject. This can be influenced by various factors such as recent experiences, personal interests, or current trends. Being top of mind is often associated with being memorable, relevant, and easily recalled. It is a coveted position for businesses and individuals alike, as it can lead to increased recognition, influence, and success.