A trade name, also known as a business name or brand name, is a unique and distinctive name that a company uses to identify itself and its products or services in the marketplace. It is often used interchangeably with the term “trademark,” but unlike a trademark, a trade name does not necessarily have legal protection. Trade names are an important aspect of a company’s identity and can play a significant role in its success by helping to establish brand recognition and consumer loyalty. They can also be used to differentiate a company from its competitors and create a strong market presence. In short, a trade name is more than just a name – it is a powerful tool that can shape the perception and reputation of a business in the eyes of its customers.