Trademark registration refers to the legal process of officially registering a unique symbol, word, phrase, or design that represents a company, product, or service. This process provides the owner with exclusive rights to use the trademark and protects it from being used by others without permission. It is a crucial step in establishing and safeguarding a brand’s identity and reputation in the marketplace. Through trademark registration, businesses can establish their ownership and prevent others from using similar marks that may cause confusion among consumers. This not only protects the brand’s integrity but also helps to build trust and loyalty with customers.