Transactional sales refer to the process of selling products or services through a single, one-time transaction between a buyer and a seller. This type of sales involves a straightforward exchange of goods or services for money, without any long-term commitments or ongoing relationships between the parties involved. Unlike other sales models, such as consultative or relationship-based sales, transactional sales focus solely on completing the sale and do not involve building a deeper connection with the customer. This approach is commonly used in retail and e-commerce industries, where customers make quick and impulsive purchases based on their immediate needs or wants. In transactional sales, the emphasis is on closing the deal efficiently and effectively, rather than building a long-term relationship with the customer.