A travelling sales force refers to a group of sales representatives who travel to different locations, often by road or air, to promote and sell products or services to potential customers. These salespeople are highly skilled in building relationships, identifying customer needs, and closing deals on the go. They are constantly on the move, adapting to new environments and meeting diverse clientele, making them versatile and resourceful in their approach. The success of a travelling sales force relies on their ability to effectively communicate, persuade, and deliver results while constantly being on the move.