TrevPAR, short for Total Revenue Per Available Room, is a key performance metric used in the hospitality industry to measure the overall financial success of a hotel or resort. It takes into account all revenue streams, including room rates, food and beverage sales, and other ancillary services, and divides it by the total number of available rooms. This provides a comprehensive view of a property’s revenue generation and allows for effective comparison with other properties. A high TrevPAR indicates a strong financial performance, while a low TrevPAR may signal the need for strategic improvements to increase revenue.