Trigger marketing is a strategic approach to advertising and promotion that utilizes specific events or actions to prompt a targeted response from potential customers. This type of marketing leverages data and technology to identify triggers, such as a customer’s behavior, interests, or life events, and then delivers personalized and timely messages to influence their purchasing decisions. By understanding and anticipating the triggers that motivate consumers, trigger marketing aims to create a sense of urgency and relevance, ultimately driving conversions and building brand loyalty.