TV direct marketing refers to the practice of promoting products or services directly to consumers through television advertising. This form of marketing utilizes the power of television to reach a wide audience and encourages viewers to make a purchase or take a specific action, such as calling a toll-free number or visiting a website. Unlike traditional TV commercials, TV direct marketing is designed to elicit an immediate response from the viewer, making it a highly effective and measurable form of advertising. It often includes a call to action and can also incorporate elements such as infomercials, product demonstrations, and customer testimonials. With the rise of digital technologies, TV direct marketing has evolved to include interactive features, such as QR codes and social media links, to further engage viewers and drive sales.