TV retargeting is a marketing strategy that utilizes data from television viewership to deliver personalized advertisements to specific audiences across multiple devices. This technique allows advertisers to reach potential customers who have previously shown interest in their products or services through their TV viewing habits. By leveraging this data, TV retargeting aims to increase brand awareness and drive conversions by delivering relevant and targeted ads to viewers. This form of retargeting is a powerful tool for businesses looking to maximize their advertising efforts and connect with their target audience in a more meaningful and effective way.