TV sponsorship refers to a form of advertising where a company or brand pays to have their products, services, or brand name featured prominently during a television program or event. This can include product placement, commercial breaks, or even having the show or event named after the sponsor. TV sponsorship allows companies to reach a large and diverse audience, often with a specific target demographic, in order to promote their brand and increase brand awareness. It is a mutually beneficial partnership between the TV network and the sponsor, as the network receives financial support while the sponsor gains exposure and potential customers.