UBM, or User-Based Marketing, is a modern marketing strategy that focuses on understanding and catering to the specific needs, preferences, and behaviors of individual consumers. This approach goes beyond traditional mass marketing tactics and instead utilizes data-driven insights to create personalized and targeted campaigns that resonate with each unique user. By leveraging technology and consumer data, UBM allows businesses to build stronger relationships with their customers, increase brand loyalty, and drive higher conversion rates. In essence, UBM puts the user at the center of the marketing strategy, resulting in more effective and meaningful interactions between businesses and their customers.