UDRP, or Uniform Domain-Name Dispute-Resolution Policy, is a process established by the Internet Corporation for Assigned Names and Numbers (ICANN) to resolve disputes over domain names. This policy provides a streamlined and cost-effective alternative to traditional legal proceedings for resolving conflicts between trademark owners and individuals or organizations who have registered a domain name that is identical or confusingly similar to their trademark. The UDRP aims to protect the rights of trademark owners while promoting fair and efficient resolution of domain name disputes. It is a crucial tool in maintaining the integrity and stability of the domain name system and ensuring fair competition in the online marketplace.