Unified commerce refers to a modern approach to retail that seamlessly integrates all channels of a business, including brick-and-mortar stores, online platforms, and mobile applications, into a single, cohesive system. This allows for a consistent and personalized shopping experience for customers, regardless of how they choose to interact with the brand. By breaking down the barriers between different channels, unified commerce enables retailers to have a holistic view of their customers’ behaviors and preferences, leading to more efficient operations and increased customer satisfaction. In essence, it is the convergence of physical and digital retail, creating a unified and streamlined shopping experience for both the retailer and the consumer.