Union de la Publicité Extérieure, also known as UPE, is a French term that translates to ‘Outdoor Advertising Union’ in English. It refers to a professional association that represents the interests of outdoor advertising companies in France. UPE works to promote and protect the outdoor advertising industry by advocating for fair regulations, fostering innovation, and providing resources and support to its members. With a strong focus on sustainability and creativity, UPE plays a vital role in shaping the landscape of outdoor advertising in France.