Definition : Unsolicited customer feedback

Unsolicited customer feedback refers to the spontaneous and voluntary opinions, comments, and suggestions provided by customers about a product or service without being prompted or requested by the company. This type of feedback is often given by customers out of their own initiative, based on their personal experience with the product or service, and can be positive, negative, or neutral in nature. It is a valuable source of information for businesses to understand their customers’ needs, preferences, and satisfaction levels, and can help improve the overall customer experience.

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