Definition : UTM tracking code

A UTM tracking code, also known as a UTM parameter or UTM tag, is a unique string of characters that is added to a URL to track the source, medium, and campaign of website traffic. This code allows marketers to accurately measure the effectiveness of their online marketing efforts by providing detailed insights into the origin of website visitors. UTM tracking codes are commonly used in digital marketing campaigns and can be customized to track specific campaigns, channels, and even individual ads. By utilizing UTM tracking codes, businesses can gain valuable data to optimize their marketing strategies and drive targeted traffic to their website.

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