Vertical price comparison refers to the process of comparing prices for similar products or services within a specific industry or market segment. This type of comparison allows consumers to evaluate the cost of a particular item from different brands or retailers, helping them make informed purchasing decisions. Unlike horizontal price comparison, which focuses on comparing prices for the same product across different industries, vertical price comparison provides a more targeted and in-depth analysis of prices within a specific category. This can be particularly useful for consumers looking for the best deal on a specific type of product, as well as for businesses looking to stay competitive in their respective markets.