Video in banner refers to the use of video content within a digital banner advertisement. This type of advertising combines the visual impact of video with the targeted reach of banner ads, creating a dynamic and engaging experience for viewers. Video in banner ads can be found on websites, social media platforms, and mobile apps, and are often used to promote products, services, or brand awareness. With the ability to capture attention and convey a message in a concise and visually appealing way, video in banner has become a popular and effective form of digital advertising.