Video in-read refers to a type of online video advertisement that is seamlessly integrated into the content of a webpage or app, appearing as a natural part of the user’s viewing experience. Unlike traditional video ads that interrupt the content, video in-read ads are non-disruptive and only play when the user scrolls to the designated area on the page. This format allows for a more organic and engaging viewing experience, as the ad is seen in the context of the surrounding content. Additionally, video in-read ads often have higher viewability rates and can be more effective in capturing the attention of the viewer.