Video instream or in-stream refers to a type of online advertising format where video ads are played before, during, or after a user’s chosen video content. These ads typically run for a set duration and can be skippable or non-skippable. Instream ads are designed to capture the viewer’s attention and deliver a targeted message to a specific audience. They are commonly used on popular video streaming platforms and websites, providing a seamless viewing experience for the user while also generating revenue for the content creator. Instream ads are a powerful tool for businesses to reach potential customers and increase brand awareness through the use of engaging and visually appealing video content.