Video point-of-sale advertising refers to the use of dynamic and visually appealing videos to promote products or services at the point of sale, where customers make their final purchasing decisions. This form of advertising utilizes strategically placed screens or displays to capture the attention of potential buyers and entice them to make a purchase. With its ability to showcase products in action and convey a brand’s message in a captivating way, video point-of-sale advertising has become an effective tool for businesses to increase sales and enhance their overall marketing strategy.