Video pre-roll refers to a form of online advertising where a short video advertisement is played before the desired video content. This type of advertisement is typically found on streaming platforms, social media, and websites, and is designed to capture the viewer’s attention before they watch their desired video. It is often used as a way for businesses to reach a targeted audience and promote their products or services. The length of a video pre-roll can vary, but it is usually between 15 to 30 seconds long. This form of advertising has become increasingly popular due to its ability to engage viewers and increase brand awareness. However, it can also be seen as an interruption to the viewer’s desired content, making it important for advertisers to create compelling and relevant pre-roll videos to capture and retain the viewer’s attention.