The process of rapidly spreading information, ideas, or content through online platforms and social media, often resulting in widespread attention and engagement. This phenomenon is characterized by its ability to quickly reach a large audience and gain momentum through shares, likes, and other forms of online interaction. Viralization is often unpredictable and can occur organically or be intentionally orchestrated through strategic marketing tactics. It has become a powerful tool for businesses, influencers, and individuals to gain visibility and influence in the digital world. However, it can also have negative consequences, such as the spread of misinformation and the amplification of harmful content.