A visibility score is a metric used to measure the level of online presence and exposure a brand, company, or individual has on the internet. It takes into account various factors such as search engine rankings, social media engagement, and website traffic to determine the overall visibility of a particular entity. A higher visibility score indicates a stronger online presence and a greater likelihood of being seen and recognized by potential customers or followers. This score is often used as a key performance indicator for digital marketing efforts and can help businesses and individuals track their online growth and success.