Definition : Visual merchandising

Visual merchandising is the art and science of creating visually appealing displays and layouts in retail spaces to attract and engage customers, ultimately driving sales. It involves the strategic use of design, lighting, color, and product placement to create a cohesive and enticing shopping experience. This includes everything from window displays and in-store signage to product packaging and store layout. The goal of visual merchandising is to capture the attention of customers and entice them to make a purchase by showcasing products in an aesthetically pleasing and organized manner. It is a crucial aspect of retail marketing and plays a significant role in shaping the overall brand image and customer perception of a store.

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