W3C standards refer to a set of guidelines and protocols established by the World Wide Web Consortium (W3C) to ensure consistency and compatibility in the development and use of web technologies. These standards are designed to promote an open and accessible web for all users, regardless of their device or location. They cover a wide range of areas, including web design, accessibility, security, and data privacy, and are constantly evolving to keep up with the ever-changing landscape of the internet. Adhering to W3C standards helps to create a more user-friendly and seamless web experience, benefiting both developers and users alike.