Wealth marketing is the strategic and targeted approach of promoting products and services to affluent individuals and high net worth clients. It involves understanding the unique needs and preferences of this exclusive demographic and tailoring marketing efforts to effectively reach and engage them. This can include utilizing specialized channels, such as luxury publications and events, as well as creating personalized and high-end experiences to showcase the value and exclusivity of the brand. Wealth marketing aims to establish a strong and lasting relationship with affluent consumers, ultimately driving sales and building brand loyalty.