Weather sensitivity AdWords / SEA refers to the use of weather data to optimize and target online advertising campaigns. This approach takes into account the impact of weather conditions on consumer behavior and adjusts ad placements, messaging, and targeting accordingly. By leveraging real-time weather data, advertisers can reach their target audience at the right time and in the right context, increasing the effectiveness and relevance of their ads. This strategy is particularly useful for businesses that are heavily influenced by weather, such as outdoor activities, seasonal products, and travel. Weather sensitivity AdWords / SEA allows advertisers to stay ahead of the curve and connect with consumers in a more personalized and impactful way.