A web analytics audit is a comprehensive evaluation of a website’s data collection, measurement, and reporting processes to ensure accuracy, effectiveness, and compliance with industry standards. This process involves analyzing the website’s tracking codes, data sources, and reporting tools to identify any discrepancies, errors, or gaps in data collection. The goal of a web analytics audit is to provide actionable insights and recommendations for improving the website’s data quality and optimizing its performance. This helps businesses make informed decisions based on reliable data and ultimately enhance their online presence and customer experience.