A ‘Web / e-commerce cold zone’ refers to a specific area or segment of the online marketplace that experiences low levels of activity, engagement, or sales. This can be due to various factors such as a lack of targeted marketing, poor user experience, or a highly competitive market. In this zone, businesses may struggle to attract and retain customers, resulting in lower profits and growth potential. To thrive in the ‘cold zone’, businesses must employ strategic tactics such as improving website design, implementing effective marketing strategies, and offering unique products or services to stand out from the competition.