Web KPI (Key Performance Indicator) refers to a measurable value that indicates the success or effectiveness of a website in achieving its objectives. These objectives can include increasing website traffic, improving user engagement, or driving conversions. Web KPIs are essential for businesses to track and analyze their online performance, allowing them to make data-driven decisions and optimize their website for better results. Examples of Web KPIs include bounce rate, conversion rate, and average session duration. By monitoring and improving these metrics, businesses can enhance their online presence and ultimately drive success in the digital world.